Online cost-per-click (CPC) campaigns can be complicated and difficult to implement with success.
Typically, this is because if an advertiser wants to rank high in the user's search results they need to continuously bid with competitive CPCs in the online marketplace.
On a hotel metasearch like trivago, a CPC bid is just one of many factors that can influence an advertiser's ranking and visibility in the search results. Rates, competitor CPCs, as well as real-time market competition all play a role in determining the best CPC bids.
With Rate Connect, you don't have to worry about any of this.
By automating your CPCs for you, we make sure your property is competitive on trivago without the need for you to manage a time-consuming CPC bidding strategy.
Only hoteliers running a Rate Connect campaign are able to benefit from automated CPCs on trivago, including:
- Visibility of your official website rate alongside OTA rates
- Consistently fair and competitive pricing compared to similar advertisers
How it’s done:
We use sophisticated algorithms to account for the factors that influence your campaign, such as:
- Hotel type
- Market competition
- Historical performance data
Remember: trivago automatically sets and adjusts CPCs for all Rate Connect campaigns.
Our team’s advice
Hoteliers are busy, so we want to keep it as simple as possible when it comes to driving direct bookings.
Although you don‘t have to worry about CPC bidding with Rate Connect, we still recommend that you monitor your CPCs throughout the month.
Since the competitive environment of each market is influenced by various dynamics, the most effective CPC for your Rate Connect campaign will be different in each market, and it will fluctuate on a regular basis, too.
Remember, trivago is a big marketplace full of travellers searching for their ideal hotel.
That’s why with Rate Connect you can spend time making your property stand out to travellers online – and not on CPC bidding.
Portfolio Developer, Advertiser Relations
Content last updated: April 2018
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