1. Budgeting

The budget is an important aspect of your Rate Connect campaign, because:

  • it allows you to limit your monthly spending
  • it keeps your campaign active throughout 

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Getting started

 

1. Budget level

There is no single amount considered a “perfect” budget because each Rate Connect campaign is different.

To set the right budget for you, use the special slider tool to follow our personalized budget recommendation.

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Budget recommendations are based on an assessment of factors that will influence your campaign, such as the characteristics of your property, the competition in your selected markets, and the number of clicks your campaign will likely receive as a result.

Once you’ve set your initial campaign budget, you have the flexibility to adjust individual budgets at any time. Making small adjustments to your budget will allow you to perform more efficiently and improve your return on investment, with no risk of overspending.

 


Screen_Shot_2017-11-21_at_11.44.33.png Tip: Start your Rate Connect campaign by activating the three recommended markets during setup.


 

2. Budget duration

Your Rate Connect budget should be sufficient to keep your campaign active for the full month. 

Why is this important? Generating more direct bookings to create sustainable revenue for your business requires a long-term approach. 

This means that your Rate Connect campaign should remain active for the full month, every month. When you do, you'll be able to improve your ability to attract travelers to your booking page and ensure they book with you directly.

 


Screen_Shot_2017-11-21_at_11.44.33.png Remember: Rate Connect budgets are automatically renewed on a monthly basis. 


 

3. Insufficient budgets

If your Rate Connect budget is used up before the end of the month, your official website rate will no longer be shown on your trivago hotel profile. If travelers aren't able to see your direct rate you'll likely miss out on direct bookings.

This is why it’s important to keep a close eye on your Rate Connect budget, especially during the first few months of your campaign.

 


 

How to: Adjust your budget

1. Navigate to your budgeting page by clicking the “Budgets” tab in Rate Connect.

 

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  • Select a market, then click edit (1) 
  • Drag the slider tool to indicate your maximum monthly investment (2) 
    (Budget recommendation indicators are provided to assist you)
  • Click on Confirm to complete the process (3) 

 

Our team’s advice

Our budget recommendation slider tool is the quickest and easiest way to determine how much is needed to cover a full month of traffic (clicks) from trivago.

Also, don’t worry about starting or stopping your campaign based on seasonality patterns. Our advice is to keep your Rate Connect campaign active throughout the entire year so that your direct rates can be discovered by travelers who book far in advance, as well as at the last minute!

 

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Antonia Eversberg
Analyst & Consultant, Advertiser Relations


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Content last updated: April 2018
© 2016 – 2018 trivago N.V. All rights reserved

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