How are auto-optimized CPCs calculated for Rate Connect?

In order to generate the most effective CPC for your campaign, our advanced algorithm takes all relevant factors into account. This includes your budget, the number of competitors in your market, the competitiveness of your rate, and the number of travelers searching for your location.

 Based on this, your CPC is auto-optimized on a daily basis to ensure your Rate Connect campaign always remains competitive against other advertisers on trivago.

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