If you have a PRO subscription, the five main competitors you've already defined are automatically included in this part of the conversion funnel on your dashboard. You're free to make changes to your set of five competitors at any time under Account Settings. That can help you gain even more insights into your market.
If you don't have a PRO subscription, trivago uses an algorithm to define the competitors for you. It factors in their proximity to your property and aggregated data on average room rates.
When you upgrade your account from Basic to PRO, you'll be able to define your own competitors. That also means you’ll get access to exclusive analytics on their room rates, target audience, and online reputation. To learn what it means to gain a competitive edge on trivago, click here.