If you're already a PRO user, the competitors you've defined under "Account Settings" are used to show you "Impressions for your hotel and its competitors."
If you're not a PRO user, we use our algorithm to define your competitors based on location, trivago Intelligence, and average room rate. However, the actual identity of your competitors won't be shown.
By upgrading to trivago Hotel Manager PRO, you can define and monitor your main competitors, benchmark your rates against theirs, and much more. To learn what it means to gain a competitive edge on trivago, click here.