What is an auto-optimized cost-per-click (CPC)?

We automatically adjust your cost-per-click (CPC) bid on a daily basis to make sure your campaign is always competitive with other advertisers. We call this your auto-optimized cost-per-click (CPC).

We estimate your cost-per-click (CPC) prices as a range, based on your property type as well as data on past fluctuations from each trivago platform.

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