How does cost-per-click (CPC) work for Rate Connect?

Typical cost-per-click (CPC) advertising campaigns require the advertiser to continuously set and adjust bids in order to achieve a high page ranking for their ad or deal.

We know how busy hoteliers are, which is why we've taken the complexity out of this process and automated it for you.

When you advertise with Rate Connect on trivago, we automatically adjust your individual property's CPC bid on a daily basis. That way, your campaign is always competitive with other advertisers.

To determine CPC prices for each property, we start by estimating a range based on property type and user behaviour on each of trivago’s localised platforms. Once your official website rates are live on trivago, we adjust daily CPC prices based on real-time market data such as property rates and competitor CPCs.

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