Rate Connect is a tool, not a set-it-and-forget-it solution.
The better you are at marketing your property online, the more incentive you’ll create for travellers to click on your rate in the blue area and ultimately complete their booking on your website.
1. Keep your trivago hotel profile updated
Our team’s advice
With Rate Connect you’re investing in a special feature to gain more direct bookings, and this is the strategic mindset you need to be successful.
Here are a couple of ways to be even more strategic and data-driven to optimise your performance.
- Build your best hotel profile by publishing a special offer and displaying prominent contact details. When you do, you’ll make your property more attractive to travellers once they notice your website rate in the blue area.
- Use Rate Insights to compare your rates to partner rates for your property across markets. You’ll know exactly what rate will help convince travellers to click yours over a third party.
These exclusive features, and much more, are available with trivago Hotel Manager PRO.
2. Offer competitive rates
Travellers are more likely to book with you when your website rate is lower than, or equal to, the lowest partner rate for your property.
Our team’s advice
Travellers come to trivago to compare deals, and more often than not, they end up booking the lowest rate.
This means that it's important to make sure your official website rates are competitive, compared to rates for your property on other distribution channels.
By offering your lowest rates through Rate Connect, you’ll help make your direct rate irresistible to travellers in the blue area.
Remember, if you partner with an OTA in addition to trivago, double check to make sure you aren’t bound by pricing constraints in your contract with them.
Global Connectivity Development, Advertiser Relations
3. Upgrade your website and booking engine
Travellers expect a modern experience online. This means that not only should websites load quickly, but they should be usable on any device. When you upgrade your website, you’ll fulfil travellers’ expectations and ensure quick and easy booking no matter how they arrive at your booking page.
Content last updated: January 2018
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