How trivago works
trivago is a leading, global hotel metasearch where millions of travellers start their journey to find their ideal hotel online. How does it work? It's simple.
After travellers enter their hotel search criteria, our metasearch engine compares millions of hotel deals from hundreds of booking sites to present them with a clear selection of offers that perfectly match their requests.
When they select a hotel deal on trivago, we direct them to the advertiser of that deal; a third-party booking site or hotel website. That's where they complete the booking process.
By promoting your hotel and room rates to travellers worldwide, we're able to send you the qualified traffic that helps to increase your direct and indirect bookings. That's why, trivago is your most valuable marketing channel.
Make trivago work for you
To be successful on metasearch, there are three key areas you need to focus on: your profile's Hotel Information, your property's online Reputation, and the Rates you advertise online. trivago Hotel Manager provides you with the tools to help you be effective on metasearch and turn your hotel profile into one that attracts travellers' attention on trivago.
Now that you have a trivago Hotel Manager Basic account, this Basics Playbook will provide you with step-by-step guidance on how to build your unique hotel profile, track your performance on trivago, and monitor your property's online reputation.
Content last updated: March 2018
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